In 1967, there was a Kentucky Fried Chicken in Bartow, a take-out-only location with a simple counter, consistent with how KFC operated nationally during that era. A vintage advertisement from that year promotes the convenience of KFC as a family meal, using the “finger-licking good” slogan, and depicting Colonel Sanders as the one serving the meal every day.
KFC in 1967
Store format: Most locations take-out only. They featured a walk-up counter with no indoor dining rooms, and customers took their meals home in red-and-white striped buckets.
Marketing: A 1967 ad, representative of the time, showed Colonel Sanders as the one doing the work of preparing and serving the chicken, positioning it as a convenient meal solution for busy families.
“Finger-licking good”: This popular slogan was used extensively in commercials to highlight the taste of the chicken, made with the secret recipe of “11 herbs and spices”.
Images taken in 1967 by unknown. No affiliation to KFC. Fair use of images.
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